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More reviews of TASHLINESQUE

Everybody -- even Jerry Lewis and Ike Turner -- are talking about TASHLINESQUE!

A few further favorable reviews of my book Tashlinesque: The Hollywood Comedies of Frank Tashlin, have been published recently.

The first of these is more of a favorable comment than a review proper, but, since it comes from John Landis on the excellent website Trailers from Hell, I cannot help but refer to it here. I’ve always felt that Landis’s intense cinephilia makes him one of The Good Guys. And now that he calls my book “essential,” I like him even more!

Much more detailed and favorable is the review of Tashlinesque by Wheeler Winston Dixon, Ryan Professor of Film Studies at the University of Nebraska-Lincoln. Professor Dixon has some very kind words to say — including “comprehensive” and, my favorite, “a towering achievement” (!!) — on his blog Frame by Frame, which, by the way, is extremely eclectic and educational.

When true lovers of cinema like my book, I am happy.

If you know of any other reviews, please let me know!


Reviews and commentary on Tashlinesque

One minute to lunchtime!

A quick post to remark on a few of the mentions of my recent book, Tashlinesque, that I have found popping up here and there online.

The review of my book on Jaynie’s Pink Palace, a rather terrific site dedicated to the work and worship of Jayne Mansfield — whose best film work was, I believe, the two films she did with Frank Tashlin, The Girl Can’t Help It and Will Success Spoil Rock Hunter?, both of which I discuss extensively in my book – was the first one I found online. I am happy to find another author who takes Jayne Mansfield seriously. She was a vastly underrated performer, I am convinced.

David Bordwell and Kristin Thompson offered some kind words about my book on their blog, and even used a couple of images from Tashlin films to illustrate their recent “new film book roundup” post.

The authors of the excellent film blog The Parallax View came to news of my book via Bordwell’s and Thompson’s blog, and then were kind enough to follow up by visiting this very site; they comment on both writings, and then some, in this recent post. Many other worthwhile sites are linked in that post, as well.

I do hope to make more posts like this one in the near future. Now, if you’ll excuse me, it’s time for lunch.

Ambiguity, Tashlin-style

When I set up this blog with WordPress, the site sensibly encouraged me to create categories for my posts; this I did: you can see them over there, on the right —>

What with Frank Tashlin on my brain lately, it occurs to me that two of those categories – Tashlin and Ambiguities – mutually reinforce each other to a certain extent. That is, when I stop to think about it, I realize that my now-decades-long interest in Tashlin is due, in part, to the fact that I admire the ambiguities that are essential to his work. Indeed, I believe that Tashlin’s best work is his most ambiguous, and vice versa.

I intend to use this website to expand on some of the ideas in Tashlinesque, so this seems like a perfect opportunity to do so, especially since the particular ambiguity that I wish to discuss, from Tashlin’s great 1956 film The Girl Can’t Help It, is one that I mention in the book only in a (lengthy) footnote. I am focusing on this ambiguous moment because I think it is especially incisive.

The Girl Can’t Help It is about a semi-reformed mobster, Fats Murdock (Edmond O’Brien) who hires a down-on-his-luck talent agent, Tom Miller (Tom Ewell), to make his protegée, singer Jerri Jordan (Jayne Mansfield), into a big star. Miller doubts that even his best efforts will ever make a singing sensation out of Jerri, for the very sensible reason that she has a singing voice that shatters lightbulbs. Miller tells Fats that he doesn’t think that Jerri will ever be a star. One evening, when Jerri, Miller, and Jerri’s maid, Hilda (Juanita Moore), are together at Jerri’s house, Fats calls them and angrily demands that they turn on the television so they can watch Eddie Cochran performing on a variety show. Fats’s point is that Cochran has an unusual voice, too, and he’s a big star; Fats irately rejects Miller’s claim that Jerri is unpromotable. Even though neither Miller nor Jerri “gets” why someone with so odd a presence and voice as Eddie Cochran can be famous and well-loved, they resign themselves to redoubling their own promotional efforts.

(As a side note, let me say that Fats was 100% correct about the unusualness of Eddie Cochran’s voice and performance style. I love the guy’s music, but it really was kind of odd. His vocal style, his guitar-playing, and his movements may all be aptly described as “herky-jerky” and/or “hiccupy.” He really did cut a strange figure. Knock yourself out on the YouTube.)

The scene only becomes ambiguous when we see Miller’s, Jerri’s, and especially Hilda’s responses to Cochran’s performance of “Twenty-Flight Rock. A clip of the scene is below.

This is how I describe the scene, and its ambiguity, in my book:

Tashlin makes a very ambiguous joke about the song’s racial origins. While Tom and Jerri watch Cochran with mild befuddlement, Jerri’s black maid, Hilda (Juanita Moore), demonstrates her enjoyment of the song by dancing around Jerri’s living room. When Miller looks at her questioningly, Hilda makes a smiling gesture of dismissal and leaves the room, still dancing.

The scene’s stance on racial matters is uncertain. Hilda, the only black person in the scene, seems to have a “deeper connection” to the music – arguably a version of the stereotype about the hypersexuality and “natural rhythm” of black people. But Hilda is also the only character to connect to the music on an authentic level: the song was made to be danced to, and she enjoys dancing to it. Jerri and Tom – both of whom are involved in the music industry – don’t know what to make of the song. For them, Cochran’s style is nothing more than a successful business model. This is precisely the kind of challenging, ambiguous cultural satire that Tashlin favors, as it reinforces the notion that rock music is both debased and authentic – a dynamic that was and is undeniably relevant to the American music industry.

 — Ethan de Seife (me!), Tashlinesque: The Hollywood Comedies of Frank Tashlin (Middletown, CT: Wesleyan University Press, 2012, p. 235).

The most challengingly ambiguous element of this scene is, as noted, its attitude toward matters of race. Complicating and related to this ambiguity is Tashlin’s double-edged attitude toward popular music, and popular culture in general. Two interlocking ambiguities for the price of one!

The problem is this: it is important for us to grasp that, of the three characters, only Hilda genuinely enjoys Cochran’s performance. This is important because the satire of the scene requires us to understand that for Fats, Jerri, and Miller – even though they are all sympathetic protagonists – popular music like that of Eddie Cochran is just a way to make a buck. (Though it should be noted that, as is apparent in the clip above, Fats enjoys the song, too.) The only character to treat the music as 100% artistically valid is Hilda: her dismissive gesture as she exits the room provides humorous visual confirmation that Jerri and Miller do not “get it,” a fact reconfirmed by their body language, and by the clueless looks on their faces. This is just one of many ways that Tashlin, throughout his career, uses satire to criticize the very popular-culture industries that provided his livelihood. This criticism gets at the central dilemma of popular culture: if it’s mass art intended for mass consumption and mass profit, is it still artistically worthwhile, or is it too “debased”? (The very existence of this website should demonstrate my position on this matter, but I do think that the question is still relevant and worthy of exploration.)

But: if Hilda’s response to “Twenty-Flight Rock” is genuine and authentic – and, again, it is important to the scene and the film that her response is genuine and authentic – then the scene raises another ambiguity: is this a scene of racial stereotyping? There is no easy answer, especially at nearly sixty years’ remove from the film’s release: a topic as vast and complex as racial attitudes of the mid-1950s are difficult to reconcile with modern perspectives on race – which are no less fraught, of course.

Is Tashlin suggesting that Hilda’s authentic reaction to rock music is somehow related to the fact that she is black? Maybe. The possibility exists for this reading, and seems to be confirmed in several of the film’s other scenes of musical performance (of which there are many): Tashlin generally presents the Caucasian musicians as silly and frivolous, and the African-American musicians as somehow more authentic or even ennobled. (Doesn’t matter if the stereotype is a “positive” one; it’s still a stereotype.) White musicians like Nino Tempo and The Chuckles sing extremely lightweight songs in The Girl Can’t Help It; black musicians like Fats Domino and Little Richard sing, frankly, better songs, and are presented far more reverentially. The best example of this latter tendency is surely Abbey Lincoln’s performance of “Spread the Word,” which for me is one of the visual highlights of the film.

Lincoln’s astounding beauty is presented in a terrific, symmetrical composition, a choice that grants a certain gravity to her performance. (As well, her song is about religion: rather a more serious [albeit more swingin’] subject than the “cinnamon sinner sellin’ lollipop lies” that The Chuckles sing about.) Especially when Tashlin cuts between the shots of Abbey Lincoln and Jayne Mansfield herself, we get a sense of the different attitudes he has to these two women and what they represent in the story of The Girl Can’t Help It. Lincoln and Mansfield are dressed in similarly figure-hugging dresses: Lincoln’s is deep orange, and Mansfield’s red. Their body-types are in fact fairly similar. But Lincoln looks distinguished as she stands quite still, undulating only mildly: it is primarily her hands that sway. Mansfield accentuates, for comic effect, each thrust of her hip and dip of her shoulder: at this point in the film, Miller is “building up” Jerri Jordan, having her sashay through every nightclub in town in order to attract attention to her outrageous curves. (He is cynical enough to know that Jerri’s singing ability has nothing to do with her ability to land a record contract.) In other words, Jerri/Mansfield is an emblem of tawdriness: she is literally selling herself, all for the sake of the pop-culture industry. Whereas Abbey Lincoln, playing herself, is more restrained and elegant, and seemingly represents the good that can result when popular music focuses not on commercialism but on authenticity.

But maybe these meanings don’t really have anything to do with race. Perhaps the key word really is “authenticity,” but not an authenticity that is necessarily grounded in racial identity. Tashlin’s principal interest seems to be the exposure of cheap, crappy, in-it-for-the-money forms of popular art. Abbey Lincoln’s song is treated reverentially because it is a great song that depends on and exceeds vernacular traditions; Eddie Fontaine’s performance of “Cool It Baby” makes Fontaine look silly because it is silly: at best, this is a featherweight song. Eddie Cochran’s performance itself shatters the idea that authenticity is based in racial identity: Tashlin’s presentation of Cochran’s number — similar in its starkness to the presentation of “Spread the Word” — imbues it with a certain elegance and praise. The song is great; it’s the carnival-barker-style variety-show host (Peter Potter, an actual 1950s TV host) who comes off like a huckster; so, too, do Jerri and Tom, for their inability to access the meanings in the song that have to do with anything other than making a profit. Cochran may be weird, but his song is actually pretty excellent.

Still, the answers here are not easy to come by, in part because Tashlin directs some of that same criticism toward himself. After all, he was making a film for Twentieth Century-Fox that was designed in large part as a promotional tool for the many musical artists who appear in it. Tashlin was selling out, too, and he knew it. He just happened to have good taste in music, and in art in general, and decided to use his not-insignificant filmmaking abilities to give us clues about which of the performers he felt had some talent, and which of them were just cashing in on rock and roll, the biggest and most current pop-culture fad of the day. Such meanings would not be as accessible to us – nor as compelling – were they not presented in an ambiguous fashion. Ambiguities such as these are useful and worthwhile precisely because they raise troubling notions, a fact that can give a text some serious power.



This is the first of my posts to have been written largely from a moving vehicle. When I wrote most of the above post, I was on a bus to Boston, where I presented a paper at the annual Society for Cinema and Media Studies conference. Apparently, they have the internet on buses now. Fascinating.

The paper I presented is unrelated to Tashlin, but it does concern an ambiguous text: Neil Young’s sprawling, utterly fascinating Greendale project, thoughts about which have been rattling around in my brain ever since I saw a performance of the Greendale stage show in Milwaukee, Wisconsin, in March of 2004. I am happy to report that, once that presentation is significantly revised, a written version of it will be published in Broken Arrow, the venerable (125 issues and counting!) journal of the Neil Young Appreciation Society. My writing is, I suppose, mostly scholarly, though not forbiddingly so, I like to think. At least, I always try to write in an accessible and engaging fashion, to the best of my abilities. I have long had an interest in “fan culture” (and in fact gave a lecture on that very subject just last week in my class on Hong Kong Cinema), but most of my writing has appeared in academic journals of various types. So I am really pleased that an essay of mine will appear in a fan journal, especially one whose focus is one of my favorite artists of any kind. I’ll write more about the Greendale presentation here soon. Until then, dig into that Greendale site a bit. Weird, compelling stuff.

Frank Zappa and The Mothers of Invention, "We're only in It for the Money"
Why? What are YOU in it for?

Let the Tashlinesquerie begin!

I’m very pleased to announce that my book Tashlinesque: The Hollywood Comedies of Frank Tashlin, has just been published by Wesleyan University Press. That’s the cover, right there, below this very sentence.

If you would like to buy it, you can click on the “BUY TASHLINESQUE” menu link at the top of this page; it takes you to the book’s page on amazon.

When I am a little less swamped with work, I will post a much more substantive blog entry on Tashlin, Tashlinesque, and various other bits of Tashliniana. For now, though, here are a few notes about the initial wave of notice about the publication of my book.

I haven’t been able to help myself from searching for “Tashlinesque” on Google, and there have been a few interesting hits so far. (At the moment, so far as I know, there have not yet been any published reviews of the book; I expect/hope those to arrive soon.)

  • By far, the best of the current references to my book is this one, at a splashy and extremely pink blog devoted to the great Jayne Mansfield. I am honored to have my book linked by this site. Jayne Mansfield is greatly underrated and misunderstood.
  • One of the references is one that I knew was coming: a mention of my book at, an excellent site produced by people who really love movies. I spoke with Justin, one of the webmasters, via Skype a few weeks ago; parts of that interview will be included in an upcoming episode of Mondo Video’s Podcast; here’s the promo page.
  • More to come, I hope. Being fairly new to this blogging thing, I’m quite fascinated by the “recursive linking” that drives it. So I’ll keep my eye on this.

Another really exciting occurrence occasioned by the publication of Tashlinesque is that I have received emails from Frank Tashlin’s daughter and granddaughter within the last week. Both have been extremely kind in their interest in and support for the book, and I hope to have more time to speak with them in the near future.

I’ll also admit to refreshing the amazon page for my book and taking a great interest in the way that the slowly climbing “sales rank” numbers presumably reflect, in some sort of abstract, impossible-to-quantify way, the fact that Tashlinesque has been promoted via email, listserv, Facebook, and other such channels. A few days ago, when one could only pre-order the book, its rank was something like 1,800,000; as of this writing, it’s #82,519. Watch out, Hunger Games! I’m angling for your Number One spot.

In the near future, I will use this blog to post additions, expansions, and explanations of some of the ideas in Tashlinesque. For now, though, I leave you with a photo of Jane Russell in a sudsy bathtub, taken on the set of Tashlin’s terrific 1952 film Son of Paleface. Would that every day were replete with such images.

Cecil B. DeMille, Frank Tashlin, and Jane Russell on the set of Tashlin's film SON OF PALEFACE